Lollapalooza is no Coachella, and it doesn't want to be. Through the 2026 Crowbar Awards competition, my creative team and I found that music fans don't want to be the main focus at music festivals. They're tired of finding the "perfect" outfit or curating the looks-so-effortless Instagram dump. What music devotees are really after is authenticity and connection to the music: everything that Lollapalooza already stands for.

Designers: Chloe Witt, Halle Winfrey
Copywriter: Livia Ziskey